DIGITAL DESIGN FOR URBAN SHOEMAKERS
Design, marketing and photography work for Urban Shoemakers and their multiple in-house brands including EOS Footwear and Unsupervised.
Web Design - Urban Collective FW
Designed a new website for Urban Collective Footwear which included moving their old content onto Shopify for better productivity and functionality. Designed a template from scratch, performed usability testing before launch and rephotographed and edited all stock to ensure an even and coherent outlook. This new website resulted in sales increasing by four times within the first month.
Web Design - EOS Footwear
Completely redesigned the website for EOS Footwear which allowed for higher sales, better functionality and an improved user experience.
Flyer Design
This flyer was printed and delivered to over 7.000 households via mail and according to customer feedback, it was instrumental in drawing customers in for the sale.
EDM Design
Below are some samples of the weekly EDMs that I designed for Urban Shoemakers. The process included brainstorming ideas, product and lifestyle photography, copywriting and designing the EDM in Photoshop or Illustrator and Mailchimp.
Catalogue Design
With a tight deadline of two weeks, I designed Urban Shoemakers' Winter 2019 catalogue. This included layout design, managing the photography and editing of over 1000 products and placing them on the catalogue, cover designs and liaising with printers. As some products had not arrived in time for photography, I created mock-ups and color-ups to place them on the catalogue.
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