Propel Ventures
UX Review and redesign of AFL On Demand.
Landing
New landing page where users can view membership options, view sample selection of available content and sign up
Homepage Redesign
Complete redesign including the a top menu to easily switch between preferred leagues and teams. A customized Team section where specific content will be shown. Better categorisation of content to avoid confusion, based on user surveys and research.
User Profiles and Personalization
User profiles: Users will now be able to sign up, manage and maintain an AoD profile on the platform
Personalization: During sign up, users will be able to select their preferred league (AFL, AFLW and State League) and supported club, which will consequently provide personalised content on the platform homepage.
Team Page
Page designed specfically aroudn the team that the user selected, with specific content displayed and the design representing team colours.