BILLY
SENEL
I’m Billy Senel — a senior product designer with 9+ years of experience shaping digital products, improving user experiences & designing scalable systems.
SCROLL
I am driven by the belief that good design should remove friction, empower users and create genuine value. I enjoy transforming research, insight and constraint into elegant digital solutions that are both visually refined and functionally strong.
I hold a Master of Visual Communication Design from Deakin University and bring over 8 years of experience delivering end-to-end product design across government, fintech and retail sectors. I specialise in simplifying complex systems into intuitive, accessible digital experiences while working closely with product and engineering teams to ensure practical, scalable outcomes.
Product Designer
Clear Dynamics
Designed an appointment scheduling flow for a complex enterprise fintech platform.
Product Designer
Australian Football League
Improved the AFL streaming experience with a focus on discovery, personalisation and navigation.
Product Designer
INX Software
Contributed to UX strategy for a complex enterprise application used within the mining industry.
Product Designer
National Disability Insurance Agency
Worked on a large-scale government app supporting NDIS participants.
UI Designer
Felix Mobile
Designed a scalable modular UI system to support Felix Mobile’s website refresh.
UX/UI Designer
Officeworks
Improved the ecommerce experience by identifying friction in the purchasing and returns journey through UX research.
9+
Years
6+
Industries
100K+
Users Impacted
Master of Visual Communication Design
Deakin University
2017
The program refined my understanding of visual systems, user experience and digital interaction. It shaped the way I approach product design today, combining strategic thinking with practical execution across web and mobile platforms.
Bachelor of French Literature
L’Université de Galatasaray
2015
My background in literature and linguistics strengthened my ability to interpret complex ideas and communicate them clearly, skills that now inform how I design structured information architectures and intuitive product experiences.
If you’d like to discuss a role, collaboration, or have any questions about my work, feel free to reach out.
Melbourne, VIC